SHISEIDO’S GLOBAL INNOVATION CENTER (S/PARK)

Activités et attraits, Art et musées

The new Shiseido R&D base was born in Minatomirai, Yokohama city in April 2019.
On the 1st floor is the “Beauty Bar”, with its “Personalized Skincare Service” where you can make personalized lotions and emulsions that suit your own skin and preferences. There’s also the “S/PARK Studio”, where the know-how of the Shiseido Running Club comes to life and the “S/PARK Café”, operated by Shiseido Parlour.

On the 2nd floor is the experience-oriented museum “S/PARK Museum”, which offers unique exhibitions on beauty and innovation based on the more than 100 years of Shiseido's research history.

You can enjoy the exclusive state-of-the-art technology exhibitions of the research lab as well as experience-based exhibitions on the theme of “pursuit of beauty”.