Yokohama Motomachi Charming Sale – Spring 2026

The street-wide sale campaign on Yokohama’s traditional Motomachi Shopping Street takes place twice a year, in February and September.
This popular event attracts over 400,000 visitors annually. The street is lined with long-established “Hamatora” (Yokohama Traditional Fashion) brand shops, as well as stores offering clothing, lifestyle goods, antiques, cutlery, furniture, jewelry, and popular international brands.
You’ll also find delicious restaurants and stylish cafés throughout the area.